CELEBRATE THE #WORLDNUTELLADAY – CREATED BY THE FANS FOR THE FANS

 On this World Nutella® Day, Nutella® fans worldwide spread a Nutella smile as they celebrate
their love for the world’s favorite hazelnut spread
www.nutella.com #WorldNutellaDay

Mumbai, 4th February 2022: Loved by generations, the World Nutella Day, on Saturday, February 5th will unite Nutella® lovers and fans all over the world to relish the special day, coming together on social media, to share recipes and stories, and to savor the taste of favorite hazelnut spread.

Spontaneously created in 2007 by American blogger Sara Rosso, who decided to create a celebratory day to inspire and connect the global Nutella® community to share their passion for Nutella® on social media. World Nutella® Day over the years has become a global phenomenon with fans everywhere sharing and spreading their love for Nutella®.

Bollywood Superstar Ranveer Singh, whose Nutella love is no secret to anyone, continues to join the World Nutella® Day celebrations this year with fans, spreading some cheer and Nutella smiles.

Spreading a Nutella Smile this World Nutella® Day, Dr Dancakes – the first name in pancake art who performs live pancake art making will be showing the fans a unique Ranveer Singh’s portrait made with a pancake.

As the love for World Nutella® Day continues to grow, the brand is connecting with fans by Spreading a Nutella Smile on pancake recipes with Nutella for a perfect breakfast to start the day. Through this idea of #SpreadTheSmile, on WND, we want to bring all the Nutella lovers together to celebrate their love for Nutella. People are so diverse and yet connected by their love for the brand and we want them to spread that smile to people around them.

The most exciting part of the campaign is to ‘Spread a Nutella Smile’ on their breakfast combo i.e., pancake and get a chance to win exciting Nutella hampers. Ranveer Singh launched ‘Spread a Nutella Smile’ Digital Contest, where, the fans are required to share their creations with a Nutella Smile with #worldnutelladay.

All you need to do is follow these simple steps to participate.

❖ Step 1: Visit Nutella.com for details related to the ‘Spread a Nutella Smile Contest (“Contest*”).
❖ Step 2: Create your own recipe by putting a Nutella smile on your pancake.
❖ Step 3: Share your creation on your Facebook or Instagram Page with #worldnutella day and Tag Nutella India.
❖ Step 4: Send your entries on Nutella India social media handles by 10th Feb 2022.
*(Refer the Contest terms and conditions at www.nutella.com

The first top 25 recipe image/video will win a special hamper from Nutella & the next top 50 recipe images/video will get their own personalized Nutella Jars. This year Nutella® fans can once again share their love for Nutella® on their social media page (Facebook, Instagram) using the hashtag #WorldNutellaDay.

About Nutella®

Nutella was born in 1964. The unique hazelnut spread that millions of people around the world love, is made with a meticulous selection of high-quality ingredients and an exacting, artisaninspired production. Today, the popular hazelnut spread is available in around 160 countries worldwide. In 2014, Nutella® celebrated its 50th anniversary. Since 2011 in India, Nutella has been bringing smiles and ensuring that breakfast time is a tasty way to start the day.

For further information visit: https://www.nutella.com

About Ferrero Group

Ferrero began its story in the little town of Alba in Piedmont, Italy, in 1946. Today, with a consolidated turnover of over 12.3 billion Euros, Ferrero is amongst the market leaders of the Sweet Packaged Foods market worldwide. The Ferrero Group is present throughout the world with more than 37,000 people and 31 production plants. Ferrero is the producer of many brand icons that are loved generation after generation, including Nutella, Ferrero Rocher, Tic Tac, Kinder and Raffaello, which are present and sold in more than 170 countries.

Product freshness and high quality, the careful selection of the high-quality raw materials, sustainable agricultural practices and continuous research and innovation are some of the key elements of Ferrero’s success.
For further information visit: www.ferrero.com and www.ferrerocsr.com

About Ferrero India

Ferrero India started its commercial operations in 2004. In 2007 the Government of Maharashtra bestowed a mega status project for its state-of-the-art production plant at Baramati near Pune. India is a production hub for Ferrero in Asia and the Middle East and exports half of its local production.

Headquartered in Pune, the Company has regional sales offices in Chennai, Delhi, Kolkata and Mumbai with a robust distribution network across all the metros and mini metros of India. Ferrero’s well-known brands in India include Ferrero Rocher, Nutella, Tic Tac and Kinder Joy.

The ‘Kinder Joy of moving’ program (2014), Pietro Ferrero Kindergarten (Baramati), Anganwadis project (2019 design, construct) and the 2.5 MW roof top solar installation are success stories of Ferrero’s Sustainability initiatives in India. Ferrero India has won several awards including the Greentech Environment Award; Impresa Award for People Empowerment; the Best Human Response Award; Kronos Excellence Award for Workforce Management; Supplier Excellence Award, 10th CSR Award for “Adding Value to local communities” and the CII Award for Commitment to Food Safety.

For further information visit: www.ferreroindia.com