01-11-2021

#MakeDiwaliGolden for your precious ones with Ferrero Rocher

Mumbai, 1 November 2021: Diwali, the most-cherished and much-awaited festival of the year is here. It is not only a festival of lights but also the festival of treasuring bonds with family and friends and creating special moments with everyone we love. From lighting of diyas, decorating the home together and gifting precious gifts, the festival is about celebrating those golden moments with your loved ones. This year, Ferrero Rocher has launched #MakeDiwaliGolden campaign, emphasizing on ‘golden moments of togetherness’ and celebrating tomorrow.

The campaign builds on the idea of connecting with your precious ones, coming together and creating golden memories. The campaign brings to life a golden experience through digital and on-ground activations. In addition, with the aim to engage with consumers across platforms, Ferrero Rocher is creating a unique shopper experience with an attractive in-store visibility at modern trade outlets. There are premium and elegant display units installed at modern trade stores acrossIndia. In addition, Ferrero Rocher is delighting consumers with offers on all major e-commerce platforms such as Amazon, Big basket, Grofers, Flipkart and Swiggy.

Speaking on the Diwali campaign, Zoher Kapuswala, Brand Head- Ferrero Rocher India said, “Ferrero Rocher is symbolized with the spirit of gifting during festivals and the brand offers an unparalleled experience of Italian craftmanship, heritage and culture. In India, it is a preferred gifting choice to celebrate those precious moments with their loved ones. Our efforts this year too, is to inspire
consumers through variousinitiatives during Diwali and help create memorable consumer experiences thus providing them with a premium golden experience.”

Additionally, consumers will witness an extensive campaign on social media about the Ferrero Rocher golden experience. The TVC communicates how Ferrero Rocher is created with perfection to offer a multisensorial taste experience and creates precious moments during Diwali. It reaffirms golden moments with the people you love.

• YouTube: https://www.youtube.com/watch?v=8XBWd_Vy5xw
• Facebook: https://www.facebook.com/FerreroRocherIndia/
• Instagram: https://instagram.com/ferrerorocherin?utm_medium=copy_link

About Ferrero Group:

Ferrero began its story in the little town of Alba in Piedmont, Italy, in 1946. Today, with a consolidated turnover of over 11.4 billion euros, Ferrero is amongst the market leaders of the Sweet Packaged Foods market worldwide and is one of the leading companies in the chocolate and confectionery segment in India. The Ferrero Group is present throughout the world with more than 41,000 people and 31 production plants. Ferrero is the producer of many iconic brands that are loved generation after generation, including Nutella, Ferrero Rocher, Tic Tac, Kinder and Raffaello, which are present and sold in more than 170 countries.

Product freshness and high quality, the careful selection of the high-quality raw materials, sustainable agricultural practices and continuous research and innovation are some of the key elements of Ferrero’s success.

For further information visit: www.ferrero.com and www.ferrerocsr.com

About Ferrero India:

Ferrero India started its commercial operations in 2004. In 2007 the Government of Maharashtra bestowed a mega status project for its state-of-the-art production plant at Baramati near Pune. India is a production hub for Ferrero in Asia and the Middle East and exports half of its local production.

Headquartered in Pune, the company has regional sales offices in Chennai, Delhi, Kolkata and Mumbai with a robust distribution network across all the metros and mini metros of India. Ferrero’s wellknown brands in India include Ferrero Rocher, Nutella, Tic Tac and Kinder Joy.

The ‘Kinder Joy of moving’ program, Pietro Ferrero Kindergarten, Anganwadis project and the 2.5 MW roof top solar installation are success stories of Ferrero’s Sustainability initiatives in India. Ferrero India has won several awards including the Greentech Environment Award; Impresa Award for People Empowerment; the Best Human Response Award; Kronos Excellence Award for Workforce Management; Supplier Excellence Award and the CII Award for Commitment to Food Safety.

For more information please visit: www.ferreroindia.com

10-10-2019

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