06-12-2021

Be the Face of next Kinder Joy photoshoot

 #WhatsYourKidsWay campaign revolves around celebrating the uniqueness in each child

Mumbai, 6 December 2021: Kinder Joy, the confectionery brand of Ferrero Group, one of the world’s leading manufacturer of sweet packaged products, brings back the consumer campaign – #WhatsYourKidsWay, in which consumers can share their Kids’ favorite way of consuming Kinder Joy. One lucky winner will become the face of Kinder Joy’s next photoshoot, whereas select daily winners
get a chance to win an electronic tablet. The campaign is created to celebrate a kid’s unique way of relishing their favorite treat - Kinder Joy.

In tune with the brand’s philosophy of encouraging that special side of a child, the campaign from Kinder Joy brand signifies the pure moments of delight. Endearing mothers and children with something delightful and tasteful for the kids yet guaranteeing mothers about its richness in milk and source of Vit B12. Kids have their own unique ways of doing things and this campaign’s digital
approach revolves around #WhatsYourKidsWay of enjoying the yummy treat, where parents can participate in one easy step by visiting Kinder website and registering with a picture of them along with the child consuming Kinder Joy in their unique way. Terms and conditions are detailed on the website.

Elaborating on the campaign, Amedeo Aragona, Brand Head, Kinder India said, “Kinder Joy campaigns are all about the joyous and memorable moments with children. With Kinder Joy, we aim to encourage parents to recognize that special dimension of their child with a special treat without worrying about the product ingredients and quality. With #WhatsYourKidsWay campaign, our objective is to provide parents a delightful start to- celebrating the taste experience with their kids and we are confident that
the campaign will resonate well with the audience.” Starting from 4 th December this year till 14th January 2022, the digital campaign will attract consumers’ attention through a digital video on #WhatsYourKidsWay of enjoying Kinder Joy and will offer children
a chance to win an electronic tablet daily or to feature in the next photoshoot of Kinder Joy. Additionally, all participants will get assured Rs.30/- digital cashback and weekly winners will be gratified with select hobby classes. The campaign will be launched across key social media and OTT platforms.

• Website- www.kinder.com
• YouTube link- https://youtu.be/zQrxNPOyxs8
• Facebook link- https://www.facebook.com/kinderindia
• Instagram link- Kinder India (@kinderind) • Instagram photos and videos

About Kinder Joy

Kinder Joy is a revolutionary idea which is a delight for children. It is a proprietary food with milky and cocoa cream spreads with two coated wafer biscuits and a surprise toy. The product is available across India. Mothers trust Kinder Joy since it is made of quality ingredients and is hygienically packed with a spoon. The recreational and fun part comes with a playful buildable surprise toy that stimulates the child’s creative mind at the same time delivering parents a reassuring and emotional experience.

The Kinder Joy surprises are designed with immense care, aided by psychologists specialized in the cognitive, emotional, and motor development of children. Special attention is paid to safety at every phase of toy development. The toys are built with the highest care and adhere to stringent quality standards.

About Ferrero Group

Ferrero began its story in the little town of Alba in Piedmont, Italy, in 1946. Today, with a consolidated turnover of over 11.4 billion euros, Ferrero is amongst the market leaders of the Sweet Packaged Foods market worldwide and is one of the leading companies in the chocolate and confectionery segment in India. The Ferrero Group is present throughout the world with more than 41,000 people and 31 production plants. Ferrero is the producer of many brand icons that are loved generation after generation, including Nutella, Ferrero Rocher, Tic Tac, Kinder and Raffaello, which are present and sold in more than 170 countries.

Product freshness and high quality, the careful selection of the finest raw materials, sustainable agricultural practices and continuous research and innovation are some of the key elements of Ferrero’s success.

For further information visit: www.ferrero.com and www.ferrerocsr.com

About Ferrero India

Ferrero India started its commercial operations in 2004. In 2007 the Government of Maharashtra bestowed a mega status project for its state-of-the-art production plant at Baramati near Pune. India is a production hub for Ferrero in Asia and the Middle East and exports half of its local production.

Headquartered in Pune, the company has regional sales offices in Chennai, Delhi, Kolkata and Mumbai with a robust distribution network across all the metros and mini metros of India. Ferrero’s well-known brands in India include Ferrero Rocher, Ferrero Rocher Moments, Nutella, Tic Tac and Kinder Joy.

The ‘Kinder Joy of moving’ program (2014), Pietro Ferrero Kindergarten (Baramati), Anganwadis project (2019
design, construct) and the 2.5 MW roof top solar installation are success stories of Ferrero’s Sustainability initiatives in India.

Ferrero India has won several awards including the Greentech Environment Award; Impresa Award for People Empowerment; the Best Human Response Award; Kronos Excellence Award for Workforce Management; Supplier Excellence Award and the CII Award for Commitment to Food Safety.

For more information please visit: www.ferreroindia.com

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