The entrepreneurial and philanthropic spirit of the Company’s founder, Pietro Ferrero, and his successors, was absorbed into the culture and operation of the Ferrero Group from the very outset, and has inspired the setting up of the Social Enterprises, which are fully-fledged “businesses” based on a purely entrepreneurial concept. In other words, they set out to make a profit. However, they also operate with a “social” spirit, since they are designed to create jobs in the less advantaged areas of emerging countries. Furthermore, their social spirit encompasses humanitarian initiatives in the areas where they operate. These initiatives are aimed at safeguarding the health, education and social development of children and teenagers under the motto: United Kinder of the World.

So far Ferrero has set up three of these enterprises: in Cameroon, South Africa and India.

In order to achieve this objective, a fund is created which is calculated on the basis of the volumes produced annually by the plant. This fund is then transferred to a local bank account and used on a three-year basis to implement specific social projects identified in consultation with local institutional authorities and based on the advice and guidance of the Ferrero Foundation.

TO DISCOVER MORE DETAILS ON FERRERO SOCIAL ENTERPRISES, VISIT WWW.FERREROSOCIALENTERPRISES.COM

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